Subject: Healthcare Sciences and Medicine
Language: English (U.S.)
Pages: 4
Your chief executive officer (CEO) has just notified you that the board wants the health care organization to update the mission, vision, and values of the organization. The CEO asks that you complete the following: Create a mission, vision, and values statement for the retail clinic Provide the definition and meaning of each statement Describe the individual importance of each statement to the organization Discuss methods of communicating those statements to all staff members Discuss organizational leaders can evaluate each statement’s effectiveness



           Strategic planning is an all-inclusive process involving formulation of the non-physical infrastructure on which an organization will run on. The process involves setting up of vision and mission statements and values that act as the framework on which future operations in the institutions will be built on. Mission statements are defined as an enduring statement of purpose distinguishing an organization from others of its type. Mission statements identify the scope of the organization’s operations in service and market terms. Mission statements are considered more or less similar to vision statements. However, they focus more on the institution’s ‘bigger picture’ and are more concrete and action/goal - oriented. Vision statements on the other hand articulate the institution’s dream. They clarify the beliefs and governing principles in the organization.

Mission Statement

           The retail unit aims at improving people’s health by providing top-notch quality care, compounded by a comprehensive range of services, conveniently and with timely access. The facility will dispense its services guided by the need to offer exceptional service and compassion to all its clients and the community at large.

           The mission statement articulates the primary goals of the institution in achieving its main objectives of offering quality medical healthcare to all its clients. It outlines the basic underlying principles guiding their activities in order to achieve the intended goals. The statement gives a concise and concrete goal-oriented explanation of the institution’s plans. It outlines the provision of exceptional service and compassion to clients as its primary objectives in helping it deliver quality wide range of services.

Vision Statement

           The retail clinic will offer unparalleled healthcare experience as the most professional and most trusted healthcare partner.

           The vision statement is simply a summary of the contents of the mission statements and the core value statements. With the primary goal being the provision of good healthcare to the people, the statement encapsulates the goals, which the clinic is striving to achieve. It creates a ‘futuristic’ picture of what the retail clinic intends to achieve differently from other institutions providing a similar service. It aims at ensuring that the clients get the best experience when they visit them for various services thereby winning their trust. The clinic aims to achieve this by implementing the value statements adopted. The statement draws various stakeholders in the institution to work together to achieve the common goal. It also gives a basis for the development of other aspects in the strategic planning process (Yoshioka et al., 2014)

Value Statements

           The institution’s values are the guiding principles serving as the base on which all the activities of the institution will operate. They serve as the organizational code of conduct signifying what the institution stands for. The institution refuses to be less than what the values represent. All policies and behaviors outside the values are not acceptable and will be improved or removed.

Service – Service to the clients and the community is considered a privilege and obligation of the institution. The institution excels in its sensitivity to the needs of its clients.

Attitude –The institution is made up of a ‘can do’ team thriving on positive energy working to meet the needs of all their clients.

Respect –Public trust calls for highest respect for all clients and all the work mates and team members sharing the same mission. All the staff members work to better the lives of the community members at large.

Teamwork –The institution believes in teamwork spirit guided by a sole goal of being a great healthcare provider and a trusted partner always. Together, the institution can achieve more.

Standards – The institution pledges to its clientele and the community the highest quality standards, respect and patient safety. All the activities undertaken in the facility are aimed to be of the best standards in the market as the team of workers is an extra ordinary team made of selfless and ready-to-serve people.

How to communicate vision, mission and value statements to staff members

           Organizations spend much time in formulating their vision and mission statements without considering ways in which various stakeholders work together to make the organization’s goals and objectives achievable. Once the development of the vision, mission, and core values is done, all aspects of the organization are driven down to the members of staff in the institution, the partners, and the target markets as well. This can be carried out in various ways one of them being open interaction with the employees, partners and customers. Organizational leaders ought to take advantage of all their interaction with the stakeholders in the institution and sharing with them the institution’s values. The interaction can be through direct reports by the employees through various forums that take place in the institution for instance, during the Annual General Meetings (Thompson et al, 2005).

           A small note inscribed on the institution’s notice board is an effective way of keeping the core values, vision and mission statements on the forefront of all the employees in their daily undertakings. A small tag line indicating the institution’s vision and mission statement under the Chief Executive Officer’s signature is yet another effective way of ensuring that the vision and mission statements are held in high regard among the employees, partners and customers as well.

           The advent of technology has made it much easier for organizations to communicate their vision and mission statements to their staff member’s easily. The use of social media and other internet resources has made it easier for organizational leaders to communicate the organization’s vision and mission statements with ease. Having the statements on the organization’s website ensures that all those who access the website learn of the core objectives of the organization. Having custom-made stationery in the institution with the statements printed on the material is yet another effective way of ensuring they are communicated to the members of staff (Thompson et al, 2005).

Determining the Effectiveness of the Statements

           Effectiveness of the statements is a concept on how effective the organization is at sticking to the tenets described above. The effectiveness is determined by how closely the company is ascribing to the values presented in the statement. It can also be argued that the statements are only effective when the right outcomes are generated by following them. The right results in this case include customer satisfaction, sustainable development, social responsibility, and shareholder and stakeholder wealth maximization (Mitchell, 2012).

           The organization’s manager and other stakeholders also need to assess the impact of the mission, vision, and value statements. The best way to practically do this is undertaking a company-wide survey (Mitchell, 2012). Such a survey helps in establishing the clarity of the statement and the extent to which it has created an impact in the company’s DNA, culture, objectives, and activities. The survey will seek to ensure that all leaders across the company understand the organization’s core principles and values. In addition, the survey will ensure that all the statements described above and their content has the same meaning to all the employees. A survey of this magnitude also seeks to ensure that every manager fulfills his responsibility of embedding the company’s vision, values, and mission across the company.


Mitchell, G.E. (2012). The construct of organizational effectiveness: perspectives from leaders of international non-profits in the United States.

Thompson, J. M., Bookbinder, S. B., & Shanks, N. H. (2005). An overview of healthcare management.

 Yoshioka, J., Nakane, M., & Kawamae, K. (2014). Healthcare Technology Management (HTM) of mechanical ventilators by clinical engineers. Journal of Intensive Care, 2(1), 1.