Subject: Marketing
Language: English (U.S.)
Pages: 2
The Director of Sales, Jorge Muñoz, has approached you to recommend training for new sales representatives. In the form of an e-mail (placed in a Word Document), complete the following: Identify the training objectives What will the trainee know and be able to do upon completion of training? Include the quality of performance and the conditions under which performance occurs. Write up an audience analysis that includes the following: Skills, needs, and interests of the target training group Relevant background knowledge When, where, and how the training should be delivered Any additional information you think is important to include Direct your recommendations to Mr. Muñoz To help you identify the type of work sales representatives perform, check out the Occupational Outlook Handbook published by the U.S. Department of Labor – Bureau of Labor Statistics (using the resources in course materials). Perform your search by job title or by using an alphabetical search.


FROM          :

TO                :


DATE            : 15/1/2016

The purpose of this e-mail is to provide you with my recommendation on the training for new sales representatives. A properly developed training program for sales representatives is essential as it helps the stakeholders to identify any weaknesses or strengths in the group being trained. The program will also ensure that the goals of the staff recruits are aligned with the goals and objectives of the company.

The following are some of the training objectives that I have identified while formulating recommendations on training new sales representatives:

·       Improving the representatives’ knowledge of the company - this sales training will be carried out with the intention of improving or increasing the new sales representatives’ knowledge of the company. Through this training program, the new sales representative will get to know and understand the company’s history, its goals, its mission, its procedures, its policies, as well as its culture in terms of people and relationships.

·       The training program will also help in clarifying the sales representatives’ expectations and responsibilities. The program will provide a chance for the management to convey to the new staff members their daily activities and responsibilities. The program will also ensure that the new staff members understand how the company operates in regards to career advancement in the company i.e. the new sales representatives will have a chance of understanding how they can progress their careers through this training program.

·       Another major objective of the training program is to provide the new sales representative with sufficient knowledge of the products that they are expected to market and sell. During the training program, the new recruits will be supplied with sales guides that include product details, specifications, pricing, and product features. This will enable the new staff members to raise any questions that they might have in regards to the products and services offered by the company before the job formally begins.

·       Other objectives of the training program include enhancing the sales skills of the new recruits, and improving the morale of the participants.

Audience Analysis

The people who will attend the training are individuals who have exceptional sales skills and grades they attained in graduate school. These young men and women have been picked individually by the company to be a part of the company’s robust sales team. They are university-trained sales and marketing professionals who are starting out in the sales industry or are looking to extend their experience in the same industry.

As stated above, the purpose of this training program is to educate these new members of staff on the purpose and mission of the company. The new recruits are interested in understanding the culture of the company as well as how best they can apply their skills in the company so that both their careers and the company succeed. The company is committed to helping the young recruits gain the necessary experience so that they may become leaders in the industry.

The training program will begin on 3 March 2016 when the new recruits will be subjected to a short orientation of the company and its values. The program end on 6 March 2016 giving the new recruits as much exposure to the company and information on the same throughout the three days. The program will take place in the company’s dining hall, as this location will provide ample space for the exercise to take place. There will be capable individuals selected to train the new recruits on all the matters discussed above. These training coaches have been picked from a group of seasoned and experienced sales employees from the company.